Marketing (CMOs) Guide to Channel Marketing
Master the essentials of channel marketing and partnerships, from building partner value propositions to optimizing programs, communications, and MDF. Strengthen relationships and drive impactful results.
Module 1: The Channel as a Route to Market
Module 2: Sales & Marketing Alignment
Module 3: Channel As Part of the Marketing Strategy
Module 4: Channel Programs
Module 5: Marketing Plans & MDF
Module 6: Content Development & Campaigns
Module 7: Joint Marketing & Campaigns
Module 8: Channel Events & Community
Module 9: Engagement & Advocacy
Module 10: Channel Goals & Metrics